The Graze Store

This is one of the most sophisticated e-commerce projects I have spearheaded. Originally, I built and managed this brand on Shopify, but due to shifting market requirements, I successfully led the full-scale transition to WordPress/WooCommerce.

I performed a complete redesign and rebuilt the site page-by-page, ensuring every bit of Shopify’s native functionality was replicated—and often improved—in the new environment. To maintain a high-performance, lightweight store, I avoided ‘plugin bloat’ by using custom PHP and WooCommerce hooks to build complex features from scratch, including:

• Automated Workflow Integration: Developed a custom bridge to push real-time order data to Trello, automatically organizing production boards for the fulfillment team.
• Intelligent Add-ons System: Built a custom product add-on engine that supports dynamic logic—such as a ‘Personalization’ field that only appears and becomes mandatory when a specific gift card is selected.
• Advanced Checkout Logic: Engineered conditional behavior that detects ‘Pickup Only’ products (like fragile or alcohol items) and dynamically modifies the UI to disable delivery options and force a pickup schedule.
• Custom Storefront Experience: Implemented a bespoke side-cart, integrated Stripe for seamless global payments, and optimized the database for speed.

The result is a highly customized, robust e-commerce platform that handles complex logic while remaining significantly faster and more flexible than the original Shopify build.

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